Why Your Link Building Never Works Out the Way You Plan

Build links that will help optimize your content and make it searchable it’s not as easy as used to be. I am personally appreciating to the changes in search engine ranking algorithms that Google has made, as a high quantity of good quality links will get your site ranking high faster in SERPs. Link building has been one of the most consistent and reliable strategies for improving the ranking of website or webpage since the beginning of the SEO industry. Years ago there were fewer rules about unnatural links and over-optimization penalties from Google but now Google’s new algorithm about link buildings has made clear warnings about unnatural and bad link buildings, over optimization penalties, and blog networks getting shut down. It seems like link building is becoming more difficult.

Why Your Link Building Never Works Out the Way You Plan

Maybe you are working on it with older rules and not aware about new rules and algorithm of Google that’s why your link building never works out the way you plan. To gain a good sense of the power of link building, we’ll review not to do and how to do. Look at top 5 types of link buildings that you and others have been doing for a long time, and these links are low quality, paid, or otherwise spammy. We are providing the strategies that how you can make these unnatural links into quality backlinks.

1.    Keyword Anchor-Text

The main use of link building is to increase ranking or traffic on a particular keyword. A common way that you all do is to build lots of links with the targeted keyword or keyword phrase. If you take 100 average webmasters for your link building without giving them directions, do you think they would all do it with your targeted keyword anchor text in mind? Probably no.

Instead of going for only keyword anchor text, think about the other natural ways and aim for branded anchor text with that in mind. Branded anchor text for your business name will look natural.

2.    Buying Links

Don’t buy links for link building because it isn’t natural by definition. Google checks the links to be placed because webmaster or content creator recommends the website they are linking to, not because they were paid to do so.

So avoid buying links by looking for websites that would want to link to you. Find relevant websites for your website that suits according to your content that would be helpful to you. The key ingredient to getting quality links without paying for them is to have quality content on your website.

3.    Blogroll and Footer Links

If you are having blogroll & footer links, that’s ok if you are building links to a relevant blog and looking for more traffic. But the reason that why blogroll and footer links are not that much valuable is that they are usually the last links in the code. Website coding order goes from header, menu, content, sidebar, and footer. The higher your links on a page, the more value your site will have.

Some great ways to influence people to link to your site in-content include:

•    Include videos, images, infographics, tutorials, and top lists.
•    Product reviews by offering bloggers a free sample or trial.
•    Interacting your bloggers through social media and blog commenting. The more viewers know your business or brand, the more you will grow.

4.    Easy to Get Directory Links

Remember one thing that if you can get a link easily, others can also get. Some of the easiest links to get are directories. If you are paying for a backlink from a directory site, first check out completely is this relevant for you or not.

It’s better to wait for a quality backlink. If the approval process takes a couple of days, this means it is checking each submission to assure quality and relevance. You can access a list of quality directories at SEOmoz pro user’s Web directory list.

5.    Blog Commenting for Links

If you have a blog then you already know that how popular the blog commenting is. But don’t do spamming in blog commenting, do natural and pure blog commenting.

Blog commenting can be a great way to start blogger outreach. Try to do comment related to that particular blog post, so that owner will know that you read their content and value it and then they will surely provide you a backlink.

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