Real Reasons Your Facebook Marketing Doesn’t Work

Almost 70% of the population from all over the world is on facebook and every marketing company and business person want their companies or products add on facebook so that they can get more traffic and popularity among all and can grow their business. Though facebook is a broad platform but it still there are so many reasons why facebook marketing is not affecting so much and not so recommended for digital marketing because for some ways of marketing purpose it doesn’t work.

Failed Advertising Promises of Facebook
Facebook advertising and add campaigns is now very essential and successful marketing strategy for yourself and that can increase likes, traffic to your websites and targeting exactly to the audience. But facebook’s ads campaigns and creating your stores charges are so costly that everybody doesn’t get that all facilities and because of that facebook limited their targeting audience for their posts. So if you don’t pay for the complete campaign package your post will not go to your audience. If you don’t know what you’re doing, you can waste a ton of advertising money and not get any profits.

Facebook Priorities and Calculation
An average person have at least 300 friends on facebook but it’s not necessary that everyone gets your post those who regularly likes and comment on your post or connected with you facebook display your posts to those only. A large number of facebook users ignore or can’t get your post is that good for marketing? The main thing is how you target all of those users with your marketing. Facebook displays your post only to those who give priorities your post and showing interest in your products.

Identically Interesting Marketing and Posting
Surely your company or brand has most exciting product but constantly same updates and post regarding your product irritates your viewers. If somebody likes your brand or page it doesn’t mean they will like your every product or post. If your post is not interesting, not helpful for others, if they can’t grab anything from your post, if your post is not making them laugh, not providing deals and helping them in whatever your brand is providing than you can’t grow your business and won’t get the clients and for that your facebook marketing fails.

Inappropriate Advertising Type
There are 40 different types of advertising can be run on facebook. Primarily used are of two types: Premium Ads and Marketplace Ads. Marketplace Ads are used for high market reach, low-cost campaign, and for get a lot of relevant fans and “likes”.
Premium Ads are used for promotion of a products or services as they offer a higher return. Many marketers often confused in between the two ads types and this result in a lot of failed campaigns. Ad selection is based on a variety of objectives, goals and KPIs.

Irrelevant Text and Image
The text and image for your post should contain sense and uniqueness. Adding too much text with unrelated image will throw your post in garbage box. Many marketers forget this and ad many irrelevant images. Image size should be appropriate not too large and not too small, appealing text and creative headline. If your posts aren’t interesting, your fans will lose interest and your facebook marketing becomes a waste.

Avoid Push Marketing
Push marketing is where you want your user forcefully like your post, you’re pushing your advertise on someone. For example, you’re a cloth brand and you’re showing an image of a top with the text as “buy this smart top and grab discount today, last day offer.” You are pushing your ad onto them to like and spend their on your product, Instead of using push marketing use pull marketing. It is smarter way to get people to want what you’re promoting. For example, you’re the same cloth brand but this time you’re mentioning that “Pink shimmery poly top with black ribbon, perfect for your party look.” This line fit on the picture perfectly and people will like and showing interest in your product.

Incorrect Targeting and Not Evaluating Performance
Who wish to run a successful ad campaign on facebook for their brand pages, remember your page’s facebook insights are good and where people will get all the details of your brand. All these efforts are meant for one goal, ROI. Without evaluating out how much fans are going to return, all these campaigns will fail. Keep maintain and evaluate that your facebook advertisement campaigns are working as per your expectation or not.

Conclusion :
Just take care of all the above techniques and your facebook marketing is bound to drive lots and lots of traffic.Various kinds of social media marketing strategies, if applied in an appropriate manner can fetch you a huge amount of traffic.

Newer Post Older Post