10 Things We Can Learn about Social Media from Narendra Modi's Campaign

Every citizen across all over the world knows Narendra Modi as a politician and Prime Minister of India. But very few people know that he is amongst most updated tech geek in India. Because of him common man could become aware about the digital media.

Indian Prime Minister Narendra Modi and his social media minions have made him one of the world’s leading politicians online during his two years office. He has more than 23 millions followers on his Twitter account and 36 million likes on Facebook account. Mr. Modi is the second most followed politician on twitter with 23.4 million followers.

10 Things We Can Learn about Social Media from Narendra Modi's Campaign

The Prime Minister also has connected with Indian people in a way no other leader has – projecting images of modern India, focusing on middle class issues such as technology, hygiene and growth. Let’s have look to few social media campaign of Narendra Modi:

1. Famous Social Media Campaigns

There were so many famous social media campaigns that go viral like “Abki baar modi sarkaar”, “Janta maaf nahi karegi”, “Acchhe din aane wale hain”, “I support Narendra Modi”, and many more. These campaigns had made huge and successful impact on all the people nationwide through social media. These slogans had encouraged many youths and in result Modi becomes Prime Minister of India.




2. Choose Right Platform

Although, social media is not just famous among the youth but it is a fact that majority of social media users are youth. This is what Narendra Modi identified with and planned to get connected with most of the population with social media campaigns rather than rallies and other social gatherings by his BJP party.



3. Feature Photos of Friends and Family

Our Prime Minister has shown that posting photos with loved ones are sure fire hit especially if they happen to be another country leader. The photo of Narendra Modi with Barack Obama and Michelle Obama during America tour got more than 5 million likes and more than 90,000 shares. Meanwhile, Mr. Modi’s photos himself with his mother have proven almost as popular.



4. Demonstrate Your Good Deeds

On Gandhi Jayanti, Narendra Modi launches his new mission called “Swacch Bharat Mission” to encourage citizen. He posted his photos also, in which he is cleaning the road. His post got more than 4 million likes and more than 141,000 shares.



5. Support Your Sports Team

Top 10 most popular tweets of Modi are about cricket. His most popular cricketing post was when India beat Pakistan at the World Twenty20 competition in March.



6. Narendra Modi Embraced Technology

Narendra Modi always embraces technologies in India. If we really want to grow our business we cannot overlook technology and have to match up with our competitors to reach out our audience. NaMo identified this need and embraced technology to reach. So if a 63 year old politician can do this, you and I certainly must.



7. Interactive Campaign

Interaction with your viewers or customers really works. Interactive campaign makes relationship and trust stronger with them. Make them to talk, listen to them and let them feel that their views actually matters when it comes to anything and everything. This is what NaMo did by launching various campaigns on social media sites meant to make people talk such as the ‘Chai pe Charcha’ campaign that made people to give their views on how to rebuild India.



8. Focus on Subtle Marketing

We all would always want to build our brand as fast as possible which is not bad although. But if you focus on giving value to your audience by educating them, helping them on issues they are going through, it will help to build trust and a better relationship with your customers. It will take time but subtle marketing would last long. Narendra Modi always chooses easy and convenience way to build their campaign more strong and effective among all citizen.



9. Integrated Various Communication Channels

Narendra Modi’s “Chai pe charcha” campaign integrated various communication channels like TV, radio, social media etc to get maximum impact. It took the advantage of gathering people in the offline world, connected them to the party leaders and people from other towns with the help of digital media.



10. Engaging People with Interesting Things

Narendra Modi’s posts are so interesting and effective. He talks about current facts and activities. He knows perfectly how to engage people with his thoughts through his posts. He always encourage every age of people with his every day activity posts and photos. Whether it is young or old everyone is influenced by him and his deeds on social media and offline world also.

We should learn something from these social media campaigns and strategies of Narendra Modi. There are lot more campaigns and social media strategies that he is implementing and focusing on for future. He is a very successful leader and will do a lot for the Nation by his noble deeds and enthusiastic campaigns.

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