Guess Which On-page Optimization Techniques Helps You

On page is an important aspect of the Search Engine optimization strategy. Changes you make to your site affect your Search Engine Rankings in a major way. The various kinds of on page optimization techniques are listed below:
 

1.      Meta Tags:

Various Meta Tags are quite important as per the SEO point of view. The two most important Meta types are Meta Description and Meta Title. Meta Description and Meta Title are very important as per Search Engines. They specify about various important keyword phrases on which you needed to rank upon.

2.      Content Strategy:

Content is very important part of the on page optimization process. Content of the website must be grammatically corrected, readable to the user and easily understandable. Hereafter, the keyword density must be correct. The ideal keyword density of the content must be 2-5%. In special cases we can extend this to 10 %.

3.      Header Tags:

The h1 and h2 tags are very important as per targeting your keywords for the Search Engine rankings. Your focus keyword must definitely come into the main headline (H1) of the Webpage. H2 and H3 must contain the other important keywords needed to be ranked upon.

4.      Navigation:

The navigation of the website must be user-friendly. Any visitor coming to the site must be able to access all categories available on the website within a snap. All the categories must be stacked at the top of the webpage in the main menu bar. The foot bar of the webpage must be studded with all the targeted internal links present on the website. Another important factor is that, the page speed of the website must be satisfactory.

5.      OG and Twitter Cards:

In present scenario, the penetration of social media has increased to a very deep level. The traffic retrieved from social media has become an important source of traffic for a general website. Open graph tags are developed for facebook optimization and connecting your social media account with the website. Similar functionalities are available for twitter through the Twitter Cards. The various attributes available for these Tags are site type, description, title, URL, images and videos.

6.      URL optimization and Breadcrumb :

It is one of the most important SEO on page optimization techniques.URL of the website plays an important role for ranking your website in the Google SERP. You must include your focus keyword in the URL of the targeted page. The more your focus keyword is in depth with the Domain name, the less chances are for getting it ranked in the SERP.

Breadcrumbs are very important from the perspective of user experience. They are more inclined towards ecommerce portals. User knows exactly the step at which s/he is at the website in the whole transaction.

7.      Schema :

The schema is code implemented in the website structure which defines various attributes of a particular webpage. The correct application results in the display of a snippet in the Google SERP.

Conclusion: Follow all the above on page techniques in order to rank your site at a better spot in the Google SERP. Best of luck from our side!

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