15 Ways to Optimize Your Blog Post

Content is the king - Bill Gates, Quoted from his article (Circa: 1996)

Content is very powerful technique to earn quality back links. SEO has an inclination towards content links these days. It is because of Google Panda update in accordance with Microsoft founder’s statement. The importance of blog posting, article submission and guest blogging is increasing day by day. Thus it becomes your primary duty to optimize content well. This will help in retrieving maximum response from your post.

We have compiled a list of various points to refer before writing any SEO blog post. Read them carefully:

1.      Research

You should perform proper research about the search popularity of your blog topic. Thereafter focus on the reliability of content and veracity of facts and figures. A good amount of research generally results in quality content automatically.

2.      Unique Content

The written content must be completely original. Duplicity or redundancy of content in any form is strictly disallowed. This is as per search engine guidelines from google. Breaching of these guidelines may result in algorithmic penalty and de-indexing of your site from SERP. However for statistics and figures you can reference the source.

3.      Graphics/ Images

Users are generally attracted by visual content. Vibrant images are a catalyst for increasing user experience index. You must include all the befitting images as per content requirement. Don’t forget to optimize images as per Title and Alt tags.

4.      Small paragraph chunks

Long unending paragraphs generally result in huge degradation of reading experience. This ultimately results in increased bounce rate. Just follow the KISS principle i.e. Keep it simple stupid.

5.      Grammatical Correctness and Transition words

Your blog must be grammatically accurate. Grammatical errors reduce the user experience by a large margin. Secondly, reduce the use of transition words and passive voice to the minimum possible extent. Thirdly, keep the sentence length short. These three factors contribute to the Flesch Reading Ease score. The higher your score the better chances of getting ranked in SERP.

6.      Inclusion of keywords

You must first perform detailed keyword analysis. Secondly include relevant keywords in the content. This must be in accordance with keyword density principle. Inclusion of accurate keywords is very important. It will affect the inbound traffic to your blog in a big way.

7.      Inclusion of headings and bullet List

Your blog headings must include your focus keyword. All subheadings must include other significant keywords on which you want to rank upon. Keeping the information in bullet form also increase the user experience. 

8.      Anchor text Links

Do not create links on Naked URL or text chunks such as ‘Click here to know more’. Instead you should create an anchor text. Here the target page URL must be back linked. In this way, link juice/equity is passed on the right page with targeted keyword.

9.      References and outbound links

You should reference and give links to other sites which are in compliance with your topic. Make sure that the given link is a no follow, so that it does not pass authority.

10.  Page speed

The time in which your page loads up is a ranking factor as per SE guidelines. A better page speed generally results in decrement of bounce rate to huge extent. This can be performed with the help of quality server hosting and compression of oversized images.

11.  Navigation/ User experience

Keep your site clean and sharp.  Remove all excessive ad sense windows, trim the foot bar and keep links of all your available blogs in the main menu. Don’t fill your site with banners, lights and flash. In short, optimize the navigation of your blog site to the maximum. This is one of the most important techniques for blog post optimization.

12.  Social media buttons

You must include all your social media page links into your blog. It helps in increasing reach as social media is a huge source of traffic these days. It has social pyramid reach up to the last section of internet users.

13.  User engagement

Keep your blog interactive. Ask for user opinions in the comments section. This helps to increase overall user engagement with your blog. Keep all the blog comments in the do follow tag.

14.  Subscription

You must definitely keep the option of subscription open to all the incoming visitors. Higher subscription rates immediately convert to returning visitors. This increases your blog traffic exponentially.  

15.  Inclusion of conclusion

You should end your content with proper summary and result. It must conclude the blog in an effective manner. It helps in making your point impressively.

Conclusion: Follow all the above techniques of SEO for blog posts. Gradually make yourself an expert in them. In no time you will watch your blog getting loads of organic traffic. This will ultimately result in boosted website rank which is your sole goal.

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