Back To Basics. The 3 Fundamentals That Everyone Always Forget About SEO

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SEO has become a process which is in huge demand these days. Companies are looking for candidates which are master of the art of the SEO. They are willing to pay anything to them, if they brought the desired results . It is just the knowledge that matters the most. Most of the digital marketers are very proficient in both the on page and off page techniques. But sometimes, many of the important points are often left out of their mind. Three most commonly forgotten points are listed below :

Don't Forget the Server/Site speed : Server speed/ Speed of the website is one of the most important considerations while performing the process of search engine optimization. If the site speed is good then it become very easy for the site to rank at the top position in the Google SERP. Site speed is officialy a ranking factor, as told by the Matt Cutts- former head of web-spam team of Google. You can view your site's page speed using the Google Page speed insights here https://developers.google.com/speed/pagespeed/insights/

Don't Forget Inserting the site-map : Sitemaps are very important as it tells google about the navigational path of the site, removing the hassles for google spider-bots and crawlers to individually crawl the complete site. They are like those signboards on the road which tells you, in which direction to go. Testing and inserting sitemaps in the webmaster is a very easy task, yet very important in increasing the ranking in SERP. Basic sitemaps are XML, ROR and mobile. These must be updated time-to-time as any new web-page gets inserted in your site.

Header and Alt Tags : Header optimization is a very important part of site optimization. Google immediately tracks keywords which are optimized for the header tag . All header tags (H1, H2, H3) are important from the perspective of on-page seo process. If we talk about the Alt tags, then they are very helpful in Google SERP rankings and even help images to rank better in the Google Image Search results.

There are a lot of page rank factors(more than 200) while you are performing SEO of your site. Above points are specifically mentioned because they qualifies as the most missed out factors.

Guest Post: The blog is submitted by Technocrab, a SEO company in Jaipur and top notch web designing company.
          

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