What is SEO and Why Do I Need it

Search engines exist so that they can provide useful information to the users. When the users search, the top relevant websites appear on the first web page. This is where search engine optimization or SEO is needed. SEO is a process of improving the visibility of any page/website, by gathering the traffic, using the ethical strategies. Therefore, it lets the page/website appear on the web naturally and generate the leads thereby.

Ranking on the web is majorly affected by the search engine optimization process, strategies and techniques. Without SEO, it is difficult to have a strong interface with the users. Let's understand it better. SEO, when accompanied by all the relevant and important tactics, has the potential to elevate the ranking of websites and pages on world wide web. These ‘relevant tactics’ are mainly of two types, namely, on-page SEO and off-page SEO. On-page SEO refers to the optimization done through the website elements that consist of HTML code, images and textual content; wherein off-page SEO mainly includes link building tactics and content marketing.

Todd Malicoat, says, “Search engine optimization plays a major role in the language of the World Wide Web as a noun, verb, and adjective”. Todd Malicoat has rightly said the above words. With the help of these two techniques, the appearance of a website is ensured. These websites are then easily found when searched by relevant phases and words. It can be therefore said that the process of SEO includes website redesigning (if required), targeting the relevant keywords, sharing it and making it sharable. Finally, repeat the process. As of now, we have clearly understood that SEO is most important requisite in ranking on the search engines. There are many other reasons for which one need SEO. These reasons are listed below.

1.      It is a part of Marketing Mix: Investing in SEO has become vital because it has become an important part of the marketing mix. For your business to do well, needs proper marketing. SEO does that for your business.

2.      Long Term Benefits are Derived from it: Whereas SEO has instant results and returns, it also has long-term benefits. The returns that you get, they can be acquired on a long-term basis. All it needs is the continuous effort, which is teamed up with other digital marketing techniques.

3.      It Builds your Brand Name: Branding is a major factor that makes a business/enterprise run successfully. For the digital branding, you will have to rely on the digital marketing. SEO is the most important part of digital marketing.

4.      It Increases the Credibility and Reliability: People come to when they trust you. On the web, SEO helps in improving the credibility and reliability. Its constant effort builds your brand and make you appear on the web.

5.      It Increases the Traffic and Conversions: With increased visibility, the traffic/visits are also increased. This further increases the conversions or leads. Hence, it is beneficial to a business in all sorts. 

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