10 Benefits of Blogging for an SEO Agency

We have all heard about Search Engine Optimization (SEO) and Blogging and everything about the proliferation of the use of two techniques. Both these techniques are inseparable and needs to go hand in hand and hence that’s what derives the benefits of blogging to SEO agencies. This implies that blogging is a technique that can’t be missed out when we think of SEO. Blogging can take SEO at higher reaches and so can do for any website. This is just one facet of blogging, there are many others. Listed are 10 advantages of blogging that SEO can extract from the blog. Here it goes: 

1.      Involve the Community: Blogs render and encourages the opportunity to involve the community through commenting and trackbacking. The efforts laid by an active blog community create such citations and indicates other websites through annotated and contextually relevant links that it receives rewards by the search engines and thereby the website ranks higher on the search engines. Also, it initiates the readability which encourages the loyalty by the readers and the visibility on the search engines. Commenting on the blog and stimulating other blog posts also helps in boosting the visibility of a website.  

2.      Inbound Link Magnet: The biggest benefit of blogging is that it freely links to all other stuff on the web. Be it, other blogs, audios, videos, social news or social media websites, it can link freely to anything and thus gather traffic more than anything else. The feasible temperaments a blog, lets it to attract incoming links like a magnet. Also, various widgets and plugins make the blogs shareable on a huge platform which gathers more traffic. 

3.      Crawlable URLs: The URLs of a blog are mostly structured with less complicacy which further allows the search engine spiders to crawl on the blog content easily. An easy crawling reflects the credibility of the content. 

4.      Fresh Content: What more can a website gain if it become authoritative and dominates on the web? This can be made real, with ever refreshing content on the site. Search engines and the readers both like the visibility of fresh content. The more fresh content on a website the more frequent the crawling is done by the search engines. This increases the rank of a website and brings more traffic to it. 

5.      RSS: Link building works as increasing the popularity of a website. But when Rich Site Summary (RSS) embedded links are attached to other blogs, the traffic is also sent to the other site as well. 

6.      Social Media Initiatives are supported: Another advantage of blogging to SEO is that it highly supports the initiatives taken at the social media platform. Quality content makes the presence of any website lively on the social media sites. Without content it is difficult to have an empowering presence on the social media. Also more shares and the readability increase the traffic and make a website stronger.

7.      Internal Links: In the long run, one of the most beneficial techniques is to post information that relates to products and services in a blog. An anchor text in the blog can increase the ranking of the website and brings benefits for a longer duration.      

8.      Gives Direction: The power of directing and controlling is coupled up with a blog when you are hosting it. This happens because all other factors that include keywords, messages, links, etc are in the control of the host. Hence the entire presence is on the web is in control. 

9.      Variety of Content: Wherein fresh content as been mentioned earlier works as a fuel, it also important to have variety in content. When there is variety in the content, it makes easier to rank higher on the search engines, as it gives priority to those websites and content. Also the website gains the trust and becomes reliable to the readers, which further increase the traffic. 

10.  It is a Marketing Investment: Blogging is not just the content and the higher ranking in instants, but rather it is much more than that. It works as a marketing investment for SEO and will reap its effects in the long run as well. The content written in any blog stays forever with the search engines and will always work as a source of benefits. 

With this, it becomes clear that content and more specifically blogging and SEO are inseparable, and that there are innumerable advantages of blogging to SEO. 

Happy Reading!

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